By Leon van der Veen on Friday July 25, 2014 5:27 pm
At Deskbookers we are trying to grow, share the new way of working with as many people as we can. The most obvious way to accomplish this is to make our website better.
One of the improvements we made is the new search bar on the home page. We noticed that most people didn't use the old search bar. It was too far down the page and it was not obvious enough. The new search bar is the first thing you see when you open the website. It's clean, functional and in-your-face! A lot more people use it now and people find want they want more easily.
Another major improvement is the new search page. It has two obvious changes to the old search page: the new filters and a map! Our users often contacted us with questions like: "Can you help finding me a workplace with free coffee?" or "Is there a location near a highway near Rotterdam?". We wanted to help our users. We gave them more tools to find workplaces they want: more filters and a map. The ability to filter search results on facilities or to look up the location on a map gave these users no reason to contact us anymore. They could find it themselves. With the new filters it's possible to find workplaces how you want them and the map makes sure you find them where you want them.
To make the search results even better we decided to redesign the search results. We hid the description text (no one got time to read that) and placed an obvious list of facilities as it's replacement. This way the user quickly decide if a workplace fit his/her needs or not. To read more details about the workplace we added a small button to expend/collapse the workplace details. When expended a description text can be found and all facilities the workplace provides.
Besides the obvious "make your website better", which only helps to make your users come back later, we need more new users to come to our website. To do this we need new users to find us. Because we don't have a big budget for advertisements we need to make sure people find us on Google (and other search engines ofcourse). To achieve this we need to boost up our SEO (Search Engine Optimilization) . The first step is to optimize the HTML: use the right tags, use alts/titles on images, use the right headings (h1 .. h6), etc. Other important things are: use the right keywords, make sure headings are not too long and not too short and give every page unique content with the right keywords mentioned.
To get more users to find us we create new pages. These pages are based on the neighborhood pages on Airbnb. For every type of workplace for all major cities in the Netherlands we created a page what tells something about the city (a text with unique keywords). The page shows all workplaces for that city (for that type of workplace), the latest reviews and the most recent booked workplaces. This way people who search on "meeting room amsterdam" will find that special page on Deskbookers about meeting rooms in Amsterdam. The page will be ranked high on Google because it has unique content such as reviews, (recently booked) workplaces and a descriptive text. In the future we will add more relevant unique content to boost up these pages even more.
SEO is not only a trick to make search engines like you, it also forces you to make pages who are meaningful, clear and full of relevent content. So when users find these pages, they actually find what they are looking for and can start working right away.
To help a website get more users you basically need to optimize every page, give as much useful content as possible and try new things to make your page easier, prettier and relevant. It's a never ending process with a lot of trail and error.